Fundación Málaga and the Instituto Municipal para la Formación y el Empleo aim to transform its space as a cultural reference in the new knowledge society, proposes the training course called “Asistente de Eventos Culturales”. The objective of this course is to update the tasks of the institutions and cultural benchmarks of the city of Málaga and their way of connecting with society and, to this end, it incorporates the professionalisation of the sector and the future professionals training in customer service as one of the ways to promote, achieve and consolidate strategies that allow the intended modernisation of cultural spaces.