This presentation has no other purpose than to propose new ways of approaching the strategies and values of the company, and even ourselves.

In September 2011, Fundación Málaga, Cajamar and Innomás presented in the Assembly Hall of the Fundación Cajamar the lecture “Shackelton. El éxito de un fracaso”.

In this event, the speakers Fuensanta Galindo, Enrique Nadales and José María De la Varga guided the conference around an adventure that has innumerable similarities with today’s company. This makes us wonder where success really lies, how to measure it and how to adapt to new challenges.